
A family farm in Punjab's Kinnow heartland.
For four generations we've worked this soil in Sappanwali — growing sun-ripened Kinnow with patience, care, and a quiet ambition to do it better.
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Seed to rus — from the soil to the juice.
Rus means juice. Seedrus is the whole arc of what we do — nurturing a seed in Punjabi soil until it becomes sweet, sun-ripened Kinnow. A small word for a long, patient process we've cared about for four generations.
The Kinnow we're known for
Hot, dry days and cool desert nights give the Khuian Sarwar belt its reputation as Punjab's finest Kinnow country. Our fruit is left to ripen on the branch, then hand-picked for that deep colour and signature sweet-tart flavour.
- Tree-ripened for peak sweetness
- Hand-picked and hand-graded
- Grown in Punjab's premier Kinnow region

An honest picture of the journey
We're proud of where we are — and clear-eyed about where we're headed.
We grow
On 60+ acres in Sappanwali, our family tends the trees through every season — from flowering to harvest.
We connect
Today our Kinnow reaches buyers through vendors and middlemen who carry it into wider markets.
We're building
Our vision is to manage more of the chain ourselves — moving, step by step, toward farm-to-plate.
Caring for the land that feeds us
Water-wise irrigation, living soil, and a short supply chain — practical steps, no greenwashing, no certification claims.
How we farm
Let's talk Kinnow
Whether you source citrus at volume or want to follow the journey, we'd love to hear from you.